Reason Why


Reason Why
Die Werbung muss den eigentlichen Grund, der zum Kauf des Produktes bewegen soll, transportieren. Diesen Grund bezeichnet man als Reason Why.
Der Reason Why ist die Anspruchsbegründung des Produktes, die Begründung , warum genau dieses Produkt meint, die Bedürfnisse der Kunden am optimalsten befriedigen zu können.

Marketing Lexikon. 2013.

Schlagen Sie auch in anderen Wörterbüchern nach:

  • Reason Why — Der Reason Why gibt bei einem Werbekonzept an, was der Grund für den Kauf des zu bewerbenden Produkts ist. Im Bereich Marketing Kommunikation versteht man unter dem Reason Why die Begründung einer Werbeaussage bzw. den Beweis für ein gemachtes… …   Deutsch Wikipedia

  • reason why —    like reason is. . . because (see above), is generally redundant. Consider these two examples: Grover said her contract had been terminated, but no one at the company would tell her the reason why (San Francisco Chronicle) , His book argues… …   Dictionary of troublesome word

  • reason why — The word why is an adverb, conjunction, noun, and interjection and should not be used as a pronoun. Instead of saying The reason why he left is unknown, say The reason that he left is unknown. When why is used as a conjunctive adverb (that is,… …   Dictionary of problem words and expressions

  • reason why — причина, по которой бренд менеджер сам лично пользуется продукцией, которую продвигает. (Словарь бизнес сленга компании Schwarzkopf Россия) …   Словарь бизнес-сленга

  • reason why, like reason... —  is because (see above), is generally redundant. Consider two examples: Grover said her contract had been terminated, but no one at the company would tell her the reason why ; His book argues that the main reason why innercity blacks are in such… …   Bryson’s dictionary for writers and editors

  • The Reason Why — The Reason Why: An Anthology of the Murderous Mind (1995) is one of Ruth Rendell s few non fiction works. In it she studies the criminal mind. it was first published by Jonathan Cape, London in 1985. It was followed by a US edition from Crown,… …   Wikipedia

  • Ours is not to reason why, ours is but to do or die —  is often heard, but is wrong. The lines from Tennyson’s Charge of the Light Brigade are Their’s not to reason why,/Their’s but to do and die. Note that the closing words do and die give the lines an entirely different sense from do or die.… …   Bryson’s dictionary for writers and editors

  • Ours is not to reason why, ours is but to do or die —    is often heard but is wrong. The lines from Tennyson s Charge of the Light Brigade are Their s not to reason why, / Their s but to do and die. Note that the closing words do and die give the lines an entirely different sense from do or die.… …   Dictionary of troublesome word

  • Theirs not to reason why/Their's but to do and die —    See Ours is not to reason why, ours is but to do or die …   Dictionary of troublesome word

  • theirs not to reason why — theirs (or ours) not to reason why used to suggest that it is not someone s (or someone else s) place to question a situation or system Origin: with allusion to Tennyson s Charge of the Light Brigade (1854) …   Useful english dictionary